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Spirit of Cooperation

By Anne L. Silveri


The launch of the Federation of Dance Competitions

 

Fall is a time to start the new dance season with energy and enthusiasm. For many studio owners it’s also the time to consider which competitions to attend. Then the dreaded paperwork starts. But what if your favorite competition companies are coming to your city on the same weekend? Historically, applying to multiple competitions has been a complicated, tedious process. Rather than one set of rules, each competition can have its own parameters for group sizes, age requirements, and so on. The process can wreak havoc for studio owners who had hoped to streamline their competition season. Well, if you’re one of them, you can relax—your life is about to get easier.

 

A new coalition has come to the rescue: the Federation of Dance Competitions (FDC). The seven-member organization’s mission is “to enhance the studio director/dance teacher’s competition experience by normalizing rules, simplifying the pre- and post-competition experience, as well as consistently insuring safe and well-run events.” Designed with the studio owner in mind, the FDC attempts to standardize all the elements that can differ from company to company, like age range, time limit, and group size.

 

“Registration can be a nightmare for teachers who go to four or five competitions a year, which is the norm in most parts of the country,” says Gary Pate, FDC’s vice-president and owner of Starpower. “As a former studio owner, I’ve been on both sides of the fence and can bring that perspective to the group.”

 

Making the registration process easier for studio owners means freeing them to concentrate on their students’ dancing rather than paperwork. “Ultimately we want to create the best possible experience for the performer,” says Steve Wappel, owner of StarQuest and an FDC member. “Having a more streamlined application process will trickle down to the performer.” With better dancing as an end goal, the spirit is win–win for all.

 

According to Pate, the FDC is long overdue. The lack of universal competition guidelines among the industry’s 100-plus companies has given it a less-than-stellar reputation. “It’s been 25 years of helter-skelter, so it’s time to implement some parameters,” says Pate. “The customer has choices, and we want to be the elite.”

 

Kent Helton of Nexstar concurs. “Sports and gymnastics have had this [kind of structure] in place for years. All over the U.S., [in football] a first down is on the 10-yard line. Why can’t dance competitions have the same kind of rules?”

 

Although standardization of rules is a major thrust of FDC, in no way is the group trying to homogenize the dance competition field. “We will all keep our unique personalities and have no plans to discuss trade secrets,” Wappel says.

 

“We have different business models that have brought us each our own brand of success, and we intend to keep those distinct,” Pate says. “This is not a franchise.” The current FDC roster includes Starpower (Pate and Grace Wakefield), K.A.R. Productions (Rick Lands), Nexstar (Helton), Rainbow Connection (Vikki Anthony), StarQuest (Wappel), Applause (Mary Ann Weisbrod), and PrimeTime Dance and Showbiz (David Westerfield).

 

The FDC wants to attract members with staying power who will uphold the highest ethical and moral business practices. To be considered for membership, a company needs to have been in existence for five years and must be able to comply with the basic standards, such as safety measures. Membership fees go toward a salary for a commissioner, who will ensure that each member maintains the standards. The commissioner, to be appointed in the near future, will be an outside person with vast knowledge in the field but without affiliations in any member group.

 

The FDC story began quite casually when Helton suggested that a few companies get together to plan dates in the major cities. “It just didn’t make sense to have three companies in Detroit one weekend with nothing happening the next weekend,” he says. “I’m a down-to-earth guy—why not communicate this kind of basic information that will make all of our lives easier?” The discussions got them talking about more than just schedules. Soon a meeting was scheduled and competition history was in the making. “People left their egos back home and really got to work,” says Helton about that first meeting. “We had similar problems and complaints, all of which are in the process of being fixed.”

 

Wappel claims that Helton’s goodhearted instincts got the ball rolling. “There was something so unassuming and caring about [his] approach; [it] established an atmosphere of trust that has continued to grow,” he says. “He initiated a spirit of cooperation that has spurred us onward. Helton presented his ideas so innocently and sincerely that [the coalition] just took off. He was the right man in the right place and became the glue that brought us all together.”

 

Some of the standards for FDC membership have been set, and most have to do with providing a safe environment. Although the requirements seem basic, they are not standard in the industry. Now, at FDC-affiliated competitions, a marley floor and rosin must be available, along with a backstage first-aid kit, adequate dressing rooms, a good sound system (no boom boxes allowed), and stage managers. Other mandates include a “no water onstage” rule, a size limit on props, and a closing time prior to 10:30 p.m. on Sundays. “All of these standards will make it easier on teachers and put the parents at ease,” says Pate. “Eventually we hope to have an iPod interface handy as well.”

 

The judging process is another hot topic. The FDC recommends that judges be selected from three possible backgrounds: successful studio owners; independent, well-known teachers; and experienced performers. Although the judging structure will differ among members, there is some talk of standardizing that as well, and Pate envisions a judging clinic in the future. Discussion about implementing a compulsory category (in which certain dance movements would be mandatory) also surfaced. Age-appropriate costuming and choreography is another issue on the table, as is the development of a college scholarship fund. “We want to give back to the field,” says Helton. “It’s a slow process, but I was amazed at how willing everyone was to get down to work.”

 

Pate, Wappel, and Helton all describe the fledgling organization’s discussions as lively and, at times, funny. “We have so many of the same stories,” says Wappel. “All this time I thought certain situations were just happening to me.” Meetings contain a healthy dose of laughter, especially when it comes to all the gossip they have heard about each other, and the camaraderie has made the process both productive and informative. “We are all competitors, yet we can sit around this table and have a wonderful conversation,” says Wappel. He leaves the meetings both drained by the sheer amount of work to be done, and energized by how much the group can accomplish with its collective desire to make a better experience for all.

 

The FDC members share similar values in their wish to provide the best experience for performers and teachers. All involved expect membership to expand as time goes on. The plan is to start small but strong with a clear vision in place. Wappel sums up the common thread: “to simply do a better job and improve performance conditions.” He adds, “We wanted to launch with the most important issues first. We have a lot of topics to be discussed as time goes on.”

 

The FDC is wasting no time in getting off the ground. In only three meetings the members hashed out standards and brainstormed about the future. A website is up (www. the dancersfederation.com), and joint advertising opportunities and an FDC national event are already in the works. “We see it as a national of the nationals, a best of the best,” says Wappel. “So often high-ranking dancers and studios don’t know how they compare with their peers. Now they will have a chance.” The FDC national competition is slated for fall of 2008, after the individual members’ nationals have concluded. A special point system, which will be put in place this coming year, will determine who gets to attend. The FDC will create a special award for the top studio as well.

 

The future looks bright for school owners who take their students to competitions. The goals the FDC has set for itself are ambitious but doable, and its can-do members are willing to take charge and make important changes in the field. Wappel imagines that in a few years the registration process will be completely standardized, with an online application that can be modified via a password, much like state college applications. Lose a dancer, gain a number—no problem. All can be adjusted in an easy online process.

 

“The teacher has enough on her plate; why not make it easier?” says Pate. “It’s about time we raised the bar for this industry.”

 

 

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Copyright 2007 Dance Studio Life Magazine, a division of the Rhee Gold Company and Gold Standard Press, LLC. Dance Studio Life Magazine and Dance Studio Life Online is published twelve times annually. No contents of Dance Studio Life Magazine and Dance Studio Life Online may not be duplicated in whole or in part without permission of the publisher. Inclusion in Dance Studio Life does not imply endorsement by Dance Studio Life or its employees

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A sincere thank you to all of these dance industry leaders who helped  promote Rhee Gold's 2007 DanceLife Teacher Conference