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| Dance
Studio Life Media Kit |
| At
the time of its launch,
Dance Studio Life
was known as the
Goldrush, written
and published by Rhee
Gold. The original
four-page newsletter
started with about
one-hundred readers;
thirteen years later,
it's a full-color slick
magazine reaching more
than 66,000 loyal
readers. |
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Dance Studio Life
readers span every
sector of the dance
education field. School
owners and teachers from
the private sector to
higher-Ed, and
everywhere in between
are devoted to the pages
of Dance Studio Life.
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When asked why his
publication has become
so popular, Rhee Gold
responded It's
about the content, our
subscribers read
it from cover to cover,
because they can relate
to it all. We don't
publish the fluff that
causes the reader to put
the magazine on a shelf.
Our advertisers' dollars
are spent on ads that
the reader actually
sees. It's a win-win for
both the advertiser and
the reader!
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What Do They
Teach?
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Ballet 89% Hip Hop 45% Tap 84% Creative
Movement 62% Jazz 85% Lyrical 68%
Who do they teach?
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| Who Do They
Teach? |
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Beginning students 93% Adults 68%
Intermediate students 93% Competition
dancers 50% Advanced students 85%
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Who reads Dance
Studio Life magazine?
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Dance teachers that have been teaching, on
average, for 22 years.
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Dance school owners that have owned their
studios, on average, for 14 years.
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Teachers working in studios that have, on
average, 210 students per studio.
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92% of DSL readers teach in private studios
23% of DSL readers teach in K-12 settings
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80% of DSL readers are the main decision
makers in equipment purchases 89% of DSL
readers are the main decision makers in
costume purchases
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75% of DSL readers participate in dance
competitions 56% of DSL readers sell
dancewear in their studios
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92% of DSL readers teach in private studios
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Plus more . . .
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Add rates that won't break your budget
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Excellent customer service
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Knowledgeable, personal staff without
the “high pressure” sales pitch or the big
corporation feel
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Content is realistic – more in touch
with the studio world
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Less focus on commercialism, more on
success, inspiration, and proper education
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Advertising Managers |
Rob Adams
508-285-6650
Fax: 508-285-3179
Rob@rheegold.com |
Paul Lally
508-285-6650
Fax: 508-285-3179
Paul@rheegold.com |
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