Dance Studio Life

 

 2010 Media Kit

PDF, click here

 

When it comes to print advertising, you want your ad to be seen.

“I read your magazine from cover to cover!” We take pride in the hundreds of letters, emails, and calls from our 66,000 readers. 

 

We live the life.

Dance Studio Life magazine is published by Rhee Gold, a man who is on top of the dance education field. He grew up as the child of a dance teacher, owned his own schools, and wrote The Complete Guide to Teaching Dance (now in its second printing). Through his Project Motivate seminars, special appearances, and the DanceLife Teacher Conference, Gold interacts with thousands of dance educators, school owners, dancers, and students every year. In planning the relevant and meaningful content in Dance Studio Life, he knows what readers need and want.

 

Always on the cutting edge

Only a few months ago, Rhee Gold launched DanceLifeTV.com as a high-tech companion to Dance Studio Life magazine. With hundreds of thousands of viewers from 52 countries viewing original content created by dance people, for dance people, this new online network has taken the dance field by storm. New channels, special features, and uploads are constantly adding to the opportunities available to its advertisers.

 

Personal

When you speak to our ad reps, you won’t get a strong-arm sales pitch. You will receive immediate attention by representatives who focus on great customer service. They are ready to assist you and advise you on the most productive advertising strategy for your particular company, and nothing more. We want what’s best for you—that’s how we’ve built such a loyal band of advertisers.

 

Contact: Rob Adams, National Advertising Manager, 508-285-6650, rob@rheegold.com

 

 

 

 

2010 Editorial Calendar

 

January: Global Dance

We’ve gotten great feedback from readers about our global dance content. Dance is the universal language, common to all cultures yet incredibly diverse. That’s why this issue explores dance that’s outside the American/European norm of tap, jazz, and ballet. Our stories on dances from around the world offer teachers curriculum options, new ideas that boost creativity, and ways to stretch their students artistically. Plus: New world music, plus backdrops suitable for global dances

 

February: Summer Options

Summer is a uniquely challenging time for school owners. It’s tempting to take time off to recharge, but starting the fall season with an empty cash box is no picnic. We’ll explore options for survival, both emotional and economic, and explore summer-related content like dance camps, travel with students, training options for students, and auditioning. Plus: Our annual roundup of summertime teacher-training programs

 

March/April: Modern Dance & the Male Dancer

Modern dance—a genre that knows no limits—is everywhere, at colleges and universities, in theaters, and on TV. We’ll cover influential teachers, explore what’s being offered where, and look at what’s happening in contemporary dance. We’re pairing this special focus with another one, on men in dance—always a reader favorite! Plus: Modern-dance technique and performance DVDs

 

May/June: Inspiration

Readers tell us they love our inspiration issue. We look for stories that rekindle the drive to teach and create and remind us how dance transforms lives. We celebrate the gift of dance in all its forms and highlight teachers who reach out to those in need. This issue always features stories on people who dance despite—or because of—obstacles, whether physical, emotional, or economic. Plus: Readers’ choice—music that makes them want to get up and dance

 

July: Business & Holiday Shows

Our readers are gearing up for the new season this month, and we always offer tons of practical ideas to boost their businesses and get them off to a smooth start. And they’re thinking about their holiday shows, too—Christmas, Hanukkah, New Year’s, and beyond—and they’ll be looking for ideas in our pages. Stories on show themes, music ideas, and staging options keep our readers thumbing through this issue. Plus: Our annual “All Decked Out” feature of new costumes for holidays year-round

 

August: Season Opener

One of our biggest issues, this one is packed with essentials that school owners and teachers can’t wait to read about as they prepare for the new dance season. We cover issues and options regarding the classroom, curriculums, communication, and business, with helpful ideas and inspiring stories that will keep them reading. Plus: A grab bag of products our readers will love

 

September: Competitions & Conventions

The competition and convention industry is a huge part of our readers’ lives, and we cover the topic from a variety of angles. Competition as education, how to get started in competing, true stories from competitions across North America—our biggest issue offers more than readers can absorb in one sitting. They’ll pick it up again and again!

Plus: Competitions/conventions at a glance (a state-by-state listing of events)

 

October: Creativity & Tap Dance

Another big issue, one that appeals to our readers’ creative side. We’ll pair explorations of creativity—a broad topic with something for everyone—with stories about tap dance, a genre that’s grown into one of the most creative forms around. Plus: the latest in tap shoes

 

November: Recital Roundup

Readers rave about our recital content, and this year we’re taking a look at what will put kids, teachers, and school owners in their best light. For tens of thousands of kids across North America, the recital is their chance to shine. For teachers, it’s a time of unparalleled creativity. And for school owners, it can be an organizational nightmare. We cover it all, with fresh ideas, practical survival tools, and creativity boosters. Plus: Our annual staff picks for holiday gifts!

 

December: Jazz & Hip-Hop

Hip-hop is hot, and like jazz, it’s constantly evolving. Our readers say they love our annual jazz focus, and this time we’re pairing it with hip-hop for a can’t-miss combination. We’ll look at hip-hop’s presence in educational and performance settings, look to its future, and touch base with some of its biggest advocates. Plus: Jazz and hip-hop dancewear and costumes

 

Contact: Rob Adams, National Advertising Manager, 508-285-6650, rob@rheegold.com

 

2010 Editorial

 

All issues will contain general-interest dance stories in addition to the themed content and the following departments:

 

·         Readers’ Guide to Advertisers

·         On My Mind: Editorial by Rhee Gold

·         Ask Rhee Gold: Advice for dance teachers

·         FYI: What’s up in the dance community

·         A Better You: Wellness for dance teachers

·         2 Tips for Teachers: Ballet pointers from respected teacher Mignon Furman

·         Teacher in the Spotlight: Reader-nominated teachers of distinction

·         Thinking Out Loud: A personal experience/opinion column

·         1,000 Words: Fabulous dance photos

·         Choreography Connection: What professional choreographers have to say about inspiration and their creative processes (occasional)

·         Page Turners: Notable books (occasional)

·         Students Speak Out: Student-written essays about dance (occasional)

·         Humor & Heartstrings: True stories about teaching children (occasional)

 

 

Specs and Deadlines

 

Files

Preferred file format: TIFF.
Also acceptable: EPS, JPEG, PDF, Adobe Photoshop, Adobe Illustrator, InDesign.
Files must be created for CMYK color.

All fonts & linked graphics must be included for formats not in final form.

Resolution of all graphics is 300 PPI (DPI).

Keep all type and important elements within a ½” margin of trim size of your bleed ad.

 

Specs

2-page spread: 16” x 10-7/8”, add 1/8” bleed all around if desired
Full page: 8” x 10-7/8”, add 1/8” bleed all around if desired
2/3 page, vertical: 4-5/8” x 10-3/16” , add 1/8 ” bleed all around if desired
1/2 page, vertical: 3-1/2” x 10-3/16” (no bleed)
1/2 page, horizontal: 7” x 5-1/16” (no bleed)
1/3 page, vertical: 2-1/4” x 10-3/16” (no bleed)
1/3 page, horizontal: 4-5/8” x 5-1/16” (no bleed)
1/4 page, vertical: 3-1/2” x 5-1/16” (no bleed)
1/4 page, horizontal: 4-5/8” x 3-3/4” (no bleed)
1/6 page, vertical: 2-1/4” x 5-1/16” (no bleed)
1/6 page, horizontal: 4-5/8” x 2-1/2” (no bleed)
Inch ads: 2-1/4” x number of inches  

 

Trim size: 8” x 10-7/8”

 

Deadlines

Reservation closing: 2-months prior
Artwork closing: 15th following reservation deadline

 

Contact: Rob Adams, National Advertising Manager,

508-285-6650, rob@rheegold.com

  

 

Reader Stats

 

Profile of DSL Readers                                         Percent

Private sector                                                         80.6%

Higher education                                                   3.2%

High school                                                           8.9%

Professional school                                               10.4%

Community or recreational center                          10.5%

Master teacher                                                       10.9%

Professional dancer/choreographer                        18.0%

School office manager                                           8.2%

Dance vendor/merchant                                         5.6%

Other                                                                     15.6%

 

Styles of Dance/Activities DSL Readers Teach     Percent

Ballet                                                                     89.0%

Modern                                                                 35.0%

Jazz                                                                       87.7%

Tap                                                                        83.5%

Acrobatics/gymnastics                                           28.8%

Hip-hop                                                                 50.9%

Lyrical                                                                   69.5%

Preschool/creative movement                                73.9%

Ethnic                                                                    7.2%

Academic (pedagogy, history, etc.)                        4.3%

Physical education                                                 1.4%

Cheer/drill team                                                     14.4%

Zumba                                                                   9.8%

Pilates                                                                    11.4%

Ballroom/social dance                                           14.0%

Not applicable                                                       1.4%

 

Levels and/or Ages DSL Readers Teach                 Percent

Beginner                                                                95.6%

Intermediate                                                          95.9%

Advanced                                                              81.3%

Preschool                                                              83.3%

Adult                                                                     73.1%

Professional dancers                                             13.5%

Senior citizens                                                       14.9%

Special-needs students                                          20.9%

Not applicable                                                       1.8%

 

Years DSL Readers Have Been Teaching             Percent

5 years or fewer                                                    5.1%

6–10 years                                                            11.1%

11–15 years                                                          14.4%

16–20 years                                                          16.2%

21–25 years                                                          14.2%

26–35 years                                                          24.8%

36–50 years                                                          9.8%

51+ years                                                              1.2%

 

DSL Readers Who Are School Owners                 Percent

Yes                                                                        75.5%

No                                                                         23.3%

No responses                                                        1.0%

 

DSL Readers Who Make Purchasing Decisions About Equipment, Software, Flooring, Ballet Barres, Etc.                 Percent

Yes                                                                        78.1%

No                                                                         13.3%

Not applicable                                                       7.4%

No responses                                                        1.0%

 

 

DSL Readers Who Take Students to Competitions and/or Conventions                                                           Percent

Yes                                                                           73.9%

No                                                                            24.8%

No responses                                                            1.2%

 

DSL Readers Who Make Decisions About Competitions and/or Conventions to Attend                                           Percent

Yes                                                                           68.9%

No                                                                            12.9%

Not applicable                                                          16.9%

No responses                                                            1.0%

 

Number of Competition and/or Convention Events DSL Readers Attend Annually                                                    Percent

1                                                                            12.2%

2                                                                            15.5%

3                                                                            20.0%

4                                                                            14.2%

5                                                                            8.9%

6 or more                                                              4.3%

Not applicable                                                       23.1%

No responses                                                        1.4%

 

DSL Readers Who Produce an Annual Recital     Percent

Yes                                                                        95.2%

No                                                                         2.0%

Not applicable                                                       1.4%

No responses                                                        1.2%

 

DSL Readers’ Average Annual Expenditures on Costuming                                                                               Percent

$999 or less                                                          3.2%

$1,000–$4,999                                                      11.4%

$5,000–$9,999                                                      15.6%

$10,000–$14,999                                                  16.7%

$15,000–$19,999                                                  12.5%

$20,000–$24,999                                                  8.9%

$25,000 or more                                                   15.8%

Not applicable                                                       13.1%

No responses                                                        2.1%

 

DSL Reader’s Who Make Decisions About Costume Purchases                                                             Percent

Yes                                                                        78.6%

No                                                                         14.9%

Not applicable                                                       5.1%

No responses                                                        1.2%

 
   

 

 

 

 

 

 

A cool, new way to reach your market and to be part of a groundbreaking resource for dance people worldwide!

 

For more than a decade, the Rhee Gold Company has been at the forefront of the dance education field. Innovative articles in Dance Studio Life magazine, groundbreaking seminars designed to inspire teachers and school owners and improve their business skills—these are just a few examples of what makes our mission unique in the dance community.

 

And now, continuing on our pioneering path, we have created a brand-new online resource for dance people everywhere. With more than 100,000 viewers from more than 50 countries, DanceLifeTV.com has taken the worldwide dance community by storm.

 

DanceLifeTV.com is about the heart and soul of dance. It features all-original programming created with two goals in mind: to inspire viewers to be the best that they can be, and to foster appreciation for the gifts of dance. And based on the feedback we’re getting from students, dancers, teachers, school owners, and dance enthusiasts around the world, we’re doing just that.

 

Vital stats:

 

·         All commercials run on a rotation on ALL channels for a period of one month. (At press time, there are eight channels, and more are on the way!)

 

·         Commercials are added to the rotation on the 1st or 15th of the month.

 

·         New! DanceLifeTV.com viewers can click on your commercial and link directly to your website.

 

·         When you contract a commercial on DanceLifeTV.com, you are considered a sponsor. All sponsors receive a complimentary link (your logo) on the DanceLifeTV.com home page. Sponsors are listed in both print and online marketing for DanceLifeTV.com.

 

·         At press time, DanceLifeTV.com has more than 100,000 individual viewers each month.

 

·         At press time, viewers represent more than 50 countries.

 

To reserve your commercial or for more information, please contact:
National Advertising Manager, Rob Adams at rob@rheegold.com or 888.i.dance.9 (508.285.6650). 


Contact: Rob Adams, National Advertising Manager, 508-285-6650, rob@rheegold.com